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                  <text>Copyright status unknown. The works in this collection may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, their reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This collection is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.</text>
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                <text>Greetings from Fresno Calif.</text>
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                <text>“Greetings from Fresno, Calif.” Postcard, copyright 1907. B&amp;W undivided back card, with paper heart affixed to recto; manufactured by the Glazier Art Co. of Boston; “controlled” by the Samuel Ward Co.; postmarked February 14, 1911 on verso. Depicts, from top to bottom, the Public Library (1904), High School (1896) and Courthouse (1875-1895).</text>
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                <text>Addressed to Miss Jennie Ehlers, San Francisco Cal.  Postmarked FEB 14, 1911.</text>
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                <text>Glazier Art Co. - Boston, Mass.</text>
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                <text>1 postcard : b&amp;w ; 8.9 x 14 cm.</text>
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                <text>Wonderland Roller Arena</text>
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                <text>Wonderland Roller Arena, located at 5090 N. Blackstone Ave., Fresno, circa 1950. Color lithographic postcard published by Willats Printing of San Francisco. Owners Frank and Josephine Torcaso opened the first Wonderland in May 1949, at 5310 N. Blackstone Ave. Built at a cost of $30,000 and featuring a knotty pine interior, it was destroyed by fire in 1954. The Wonderland shown in the postcard image was built for $100,000 following the earlier structure’s demise. The new building included a restaurant, snack bar and swimming pool. A note on the card’s verso states the rink was host to the “1955 California State and Southwest Pacific Coast Regional Championships.” Apartments were built over the rink in 1960, and the rink was relocated to a site on Belmont Avenue in 1972. The building later housed Bill’s Furniture and Appliances. TorNino’s, a banquet facility opened by Chet Torcaso in the mid-1980s, now occupies part of the site, along with an antique consortium and restaurant.</text>
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                <text>Willats Printing - S.F.</text>
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            <name>Date</name>
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                <text>ca. 1955</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="118386">
                <text>Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.</text>
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                <text>1 postcard : color ; 8.9 x 14 cm.</text>
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                <text>en</text>
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            <name>Identifier</name>
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                <text>FPC_00265</text>
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              <elementTextContainer>
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                <text>Fashion Fair Mall</text>
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                <text>Fashion Fair indoor mall interior, Fresno, circa 1970. Color lithograph postcard: according to data printed on verso, based on photograph by Arnold Compolongo and published by Scope Enterprises of Clovis, California. View is looking east from the mall’s center, with a See’s Candies store partially visible at far left, a Jarman shoe store at right, and decorative fountain and overhead clock at center. The mall, located between Fresno , Shaw, First and Santa Ana streets, was built by the MacDonald Group of Santa Barbara and opened in 1970. It was sold to the Macerich Co. in 1987. Description on verso indicates there were 60 stores in the mall when the postcard was published. Additions to the mall in 1983 and 2005 brought the total number of retail locations to more than 130.</text>
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                <text>Scope Enterprises - Clovis, Ca</text>
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                <text>ca. 1970</text>
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            <description>An entity responsible for making contributions to the resource</description>
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                <text>Photograph by Arnold Compolongo</text>
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            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="118377">
                <text>Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.</text>
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                <text>1 postcard : color ; 10.2 x 15.2 cm.</text>
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                <text>Garnet L. “Bill” Billings</text>
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                <text>Garnet L. “Bill” Billings, Farm Equipment and Wholesale Distributor, located at 2122 S. G Street, Fresno, circa 1970. Color lithographic postcard published by Chet Jones of Fresno. Billings (1905-1982) poses with wife Velma (1905-1999) next to a company station wagon with name, address and phone number on door. The Billings business dealt in wholesale farm equipment and tractor accessories, and  had an additional location at Sun City, Arizona. Verso of card indicates that the Billingses moved to California from Guthrie, Oklahoma in 1939, originating their business in Los Angeles in 1950 and moving it to Fresno in 1956. Verso also indicates that the Billingses were elected the Honorary Hobo King and Queen at the 1967-68 National Hobo Convention in Britt, Iowa, and were passengers on the inaugural Pan Am Boeing 747 flight from New York to London on January 21, 1970.</text>
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                <text>Anchor [Auto] Stage Depot, located at 715 J (Fulton) Street (northwest corner of Fulton and Mono streets), Fresno, circa 1925. Real photo postcard by unknown manufacturer, with Azo stamp on verso indicating manufacture between 1918-1930. Anchor Stage Lines was created in December 1915, when several local auto stage (bus) lines consolidated under one roof and the common building was erected. The companies first operated out of a single small depot, but constructed a permanent “union depot” home at Fulton and Mono and occupied it in October 1920. This was later described (Fresno Bee, August 18, 1965) as “Fresno’s first real bus depot.” The National Taxicab and Motorbus Journal (December 1922) said of Anchor: “At the present time over 2,000 people are carried daily on the stages of the company. Of this number, over 1,000 leave the Fresno union depot daily. This extensive system serves 65 cities and towns, operating 100 motor stages, 75 of which operate from the Fresno terminal. These stages average 200 miles a day, making a total distance of 200,000 car miles a day.” By the 1930s, the depot was eclipsed by the rise of the private automobile and the pressure of competitors, notably Greyhound.</text>
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                <text>FPC_00179</text>
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                <text>Fresno City Hall, located at 1254 I (Broadway) Street, on the southeast corner of I (Broadway) and Merced streets, circa 1907. Color lithographic, divided-back postcard with oval center framed by intaglio, published by the Newman Post Card Co. of Los Angeles and manufactured in Germany; however, the Pacific Novelty Co. insignia is found on verso.  Postmarked February 25, 1913. Dedicated in 1907, City Hall held most of the Fresno municipal offices, including police.  After the new city hall was opened in 1941, the building became the headquarters of the Fresno Police Department.  It was razed circa 1960 when the F.P.D. relocated to a new building on Mariposa Street, between M and N streets. The business at 1240 I (Broadway), located next door to City Hall, is visible at right.</text>
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                <text>Addressed to Ruth Browell, 361 Lombard St., San Francisco Calif.  Postmarked FEB 25, 1913.</text>
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                <text>Newman Post Card Co.</text>
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                <text>1 postcard : color ; 8.9 x 14 cm.</text>
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