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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Heritage Center Postcard Collection</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Postcards. Include the approximate number of items in the physical collection. Color, lithographic, black and white, photographic. Dating from 1875 - 2005</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>Postcards</text>
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            <name>Type</name>
            <description>The nature or genre of the resource</description>
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                <text>Collection</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="114667">
                <text>Copyright status unknown. The works in this collection may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, their reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This collection is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.</text>
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            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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                <text>1875 - 2005</text>
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          <name>Title</name>
          <description>A name given to the resource</description>
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              <text>E. Gottschalk &amp; Co.</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>E. Gottschalk &amp; Co., calendar card from March 1907 (“Sunbonnet Babies” Chicago). Gottschalk’s department store was founded in 1904 by Emil Gottschalk (1856-1939), formerly the manager of Kutner-Goldstein’s Fresno operation. It moved to a much larger location at Tulare and J (Fulton) streets in 1914, which became the company’s flagship store until its 1986 closure. After Gottschalk’s death, the store was run by his nephews, Abraham H. Blum (1884-1963) and Irving W. Levy (1896-1982), and in turn by their sons, Gerald Blum (1927-    ) and Joseph Levy (1932-2014). The store opened its first branch in Merced in 1961, eventually expanding and acquiring other department stores. It was operating  a total of 58 locations in the San Joaquin Valley and five other western states when the company fell victim to the Great Recession, and ceased operations in 2009.</text>
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              <text>Addressed to J. B. Ericksen, R.R. #2, Cherry Cal.</text>
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          <name>Publisher</name>
          <description>An entity responsible for making the resource available</description>
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              <text>The Sunbonnet Babies Co. - Chicago</text>
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          <name>Date</name>
          <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <text>1907</text>
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          <name>Rights</name>
          <description>Information about rights held in and over the resource</description>
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              <text>Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user.</text>
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          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
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              <text>1 postcard : color ; 8.9 x 14 cm.</text>
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          <name>Language</name>
          <description>A language of the resource</description>
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              <text>en</text>
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          <name>Type</name>
          <description>The nature or genre of the resource</description>
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              <text>Still Image</text>
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          <name>Identifier</name>
          <description>An unambiguous reference to the resource within a given context</description>
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              <text>FPC_00045</text>
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